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Ranking system Facebook instant games


ACRgames
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There was an event in London where Instant Game team talked a little about this. 

Basically - the most important metrics are:

1. Retention

2. Virality (number of players that sent the invites to others, number of shares, percentage of the accepted invites etc.)

3. Loading times and number of players that closed the game while it was loading

There's an iniital boost when launching the game, but it's quite small and only serves the purpose of feeding the algorithm with enough data.  

 

 

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